Marketing of luxury brand-VERSACE Dissertation Example | Topics and Well Written Essays - 7000 words

Marketing of luxury brand-VERSACE - Dissertation Example Luxury products have currently become reasonably priced to more customers, especially for youth and hence, luxury brands have the probability to grow and establish their reputation globally (Semenik, 2001, p. 39). During the early part of 1990s, a number of luxury brands began to initiate their brands in China. The major cause for it is China being the world’s leading market. The Chinese market signifies a huge population and sturdy financial development. More significantly, Chinese customers - including students - have become more affluent than ever before, they are more accommodating towards western style traditions and they have a strong aspiration toward luxury products. In 2010, a study revealed that more than 15 million of existing and potential luxury brand customers are Chinese (Zarrella, 2009, p. 77). The combination of synchronizing the marketing communications across all medias together with the social media, the huge impact that social has for both individuals as w ell as businesses, the pace at which things progress within this field, and the comparative insufficiency of existing research regarding this field all are the bases for this study (Vivian & Anspaugh, 2000, p. 12). With reference to the discussion above, this study will also explain how companies can benefit from in social media in developing marketing messages to attract young customers including students. Figure 1: Growth of Internet Users from 1995 to 2010 (Malacrida, 2011, p. 122) During the past fifteen years, a huge amount of individuals have been able to access the Internet as a way to correspond, shop and collect data regarding pertinent issues and Versace gets the maximum benefit from this situation by modifying its marketing communication strategy. As soon as Versace started to recognize the transformation and saw the potentials of the Internet, it created new approaches to portray itself and speak to consumers via the online segment. Most of the companies started to gener ate static websites during the early phase, which became more dynamic â€Å"after the implementation of Web 2.0 in the early 21st century. With the implementation of Web 2.0 companies were not only able to present themselves, but also the establishment of two-way communication channels on the websites was technically possible† (Duncan & Moriarty, 2005, p. 11). This helped almost all luxury brands, including Versace, to respond more capably to the requirements and needs of customers. With the development of Web 2.0 the ‘so-far-inactive’ student was now capable of becoming a dynamic and processing user. The factor of consumers now being competent to develop, amend and remark on web material became commonly known as user generated content. The currently visible results of this content are blogs, YouTube, Facebook and other various platforms where users can correspond or share content with one another. Once businesses offering luxury brands realized how excited users were

Cyberstalking Case Study Paper Essay Example for Free

Cyberstalking Case Study Paper Essay In, People of the State of California (Plaintiff) v. George Samuel Bronk (Defendant), the defendant used various software, tools, and methods to commit the felonies for which he was charged. He initially used a computer with access to the Internet to take over the email accounts of individuals who he located using the popular social media website, Facebook. Mr. Bronk located his victims by searching random Facebook profiles that had personal email addresses available to the public. Once he had the email addresses he tried to access emails accounts, by attempting to reset the passwords for said email accounts, by guessing at the security questions. Once he was able to gain access to the emails accounts, he went back to the Facebook profiles and took over the Facebook profiles as well. Mr. Bronk utilized various online email service providers such as Gmail, Hotmail, and Yahoo. The victims each had respective accounts with these email service providers which were overtaken by Mr. Bronk, using the methods described above. Mr. Bronk also used Microsoft Office Outlook in the commission of his crimes. Besides the cyberstalking, investigators also found evidence of extortion and pornography on Mr. Bronks computer hard disk storage drives. Along with these counts, Mr. Bronk is also charged with the possession of child pornography. The defendant used a computer and access to the Internet to gain unauthorized access to an online chatting forum in which blackmailed a victim into sending him nude photographs and videos of herself. Mr. Bronk also had on his computer storage devices child pornographic materials such as photographs and videos. The defendant gained access to this material with the use of his computer and a connection to the Internet. Investigators were notified when a victim reported that her email and Facebook accounts had been hijacked and inappropriate messages sent to her entire contact list, in Connecticut. When an Ex-parte motion was filed for the IP address of the computer device that was used to target the victim in Connecticut, it was found that the IP address subscriber information came back to a California address. This is when a large scale investigation was started and multiple victims were discovered. Upon further investigation the details of how the defendant carried out the crimes and other crimes unrelated to cyberstalking, such as extortion and possession of child pornography were committed by the defendant.

Examining The Corporate Culture And Values Of McDonalds Corporation

Examining The Corporate Culture And Values Of McDonalds Corporation Introduction McDonalds corporation is the worlds most recognised and largest provider of foodservice serving millions of customers daily around the world and operates more than 30,000 restaurants in more than 120 countries. It was initiated in 1940 with a restaurant opened by brothers Mac and Dick Donalds in California. After since its incorporation in 1955, McDonalds has sold more than 100 billion hamburgers. McDonalds team of experienced managers, high ranking operating system, global infrastructure and one of the well recognized brand names in the world. It is the biggest fast food retailer capturing the whole world. It has initiated Hamburger University where the assistant managers and the mangers are trained. McDonalds corporate culture is based on shared value system and maintains standardised quality process to ensure same quality and reduction in lead time. McDonalds has the vision to be the best employer in each community in the world. The restaurants are run either by franchise, or as c orporate itself. This paper attempts to define the organisational structure and shortcomings in its operations. The operational structure is the system of the operation of an organisation i.e. the values, beliefs and policies. There are some shortcomings which poise as a thread to achieve its goal and work effectively. The organisational problems of McDonalds have been disturbing the activities to be carried out by the organisation effectively. The policy of McDonalds is to promote an working environments which is free from unlawful discriminations. The study will include the causes underlying the problem and the alternatives available to the organisation along with the recommendation for the future. www.bized.com,mcdonalds/mcindex, Retrieved from : Business source complete database Corporate culture and values of McDonalds Corporation McDonalds corporate strategy is to do the right things and provide the best to the customers and community they serve, and the employees of the organisation. McDonalds has a strong corporate culture and supportive about the global youth employment. In McDonalds every procedure has a very particular rules and regulations of how it should be carried out. It tries to provide best support to its employees. It is dedicated to provide the customers unique level of quality, cleanliness, value and service. They are in the believe that well trained team will serve the best by working together and , so they are committed with people and encourages team building and team work. McDonalds sets out all aspects of business with integrity and honesty. They believe in celebrating the achievement and are strived for new higher goals and its accomplishments. They are highly committed to customers expectation and satisfaction. They are directed to convert awareness into action. The Goal of McDonalds is to have people within the organisation to work to better performance and living to reach their full potential. They have performance based rewards for the employees which provide a platform for the workers to deliver the best to the day to day activities. They believe in balance of work as higher burden of time and work pressure will deteriorate the performance of the employees. They have proper and specific roles and responsibly mentioned for each employees of the workforce. McDonalds have systematic Nick Hopkings,www.docstoc.com, organisational structure of McDonalds(2006) Retrieved from: improving customer focus through organisational structure rules to follow and are inclined towards good health. The following are experienced in the organisation:- Fast customer service. Free from error occurrence. Decision making is simple. Facilities are well maintained. The premises of the restaurants are clean. Well built teams and effective team work with specified work. Standards are based on value, quality and cleanliness. Full control on the every link of the supply chain Food safety is the important consideration of the company Performance based rewards and better scope for promotions on the basis of performance. Organisational problems and causes underlying the problems: McDonalds has also some organisational problems which led it to criticism in its operations. Organisational problems provide a thread to operate smoothly in its activities and poise a difficulty in maintaining quality and performances. The following are the organisational problems and the underlying causes www.mcdonalds.com/us, our story , our values ,Retrieved from : Business source complete database McDonalds is blamed for excessive packaging waste. The main cause of this is due to unplanned packaging design and in accurate way of handling it. Centralised authority is maintained in McDonalds. All the decisions are made by the higher level management and the lower level and crew members have to follow it which created a bridge of gap among various level of management. Strict procedure and employees must focus on how things to be carried out which discouraged many employees as they were unable to communicate their feedback and difficulties. The team lacks motivation to the performance due to strict rules and no feedback process. The team lacks ability as they are allowed to work under fixed guidelines as skills and capabilities all differs. McDonalds is often blamed for obesity and high in calories food. Horizontal division of labour as each task of the employees is specified and the more compliance on the final product which creates boredom among the employees which will lead to decrease in performance. Interiors and the look should be changed as it has been quite a long they have not uninitiated any new look. www.bized.com,mcdonalds/mcindex, Retrieved from : Business source complete database Alternatives and recommendations for the problems arising in the organisation Vertical decision making should be facilitate in the organization which will encourage communication among the various levels in the organisation Decentralised organisational structure should be maintained so that the lower level management should be able to communicate and express their ideas freely. The crew members will feel their importance to the organisation and will play a vital role in improving the performance. The organisation should follow work hard and play hard culture. This will lead to more employee participation through more involvement and decrement in risk taking. Increase in delegation of responsibility to subordinates must be initiated which will encourage higher performance by the employees Negative attention should be stopped to attract i.e. no hormones , no chemicals etc Should be more focused into customer care Should not be associated with globalisation and corporate greed Make the interiors more attractive by introducing more attractive uniforms for employees, new themes etc. Better and improvements in community relations should be started. Each restaurants should be allowed to adapt to its own local area which will encourage better selling and attractions from the locality Take more risk by adding new food items in the menu Rotation of employees works tasks so that they get trained in various sections like finance and accounting. Should try to go organic and provide more healthy food i.e. less in calories etc Conclusion McDonalds has strong corporate values and the industry where it is operating is highly competitive. To maintain the customer value and satisfaction it must improve on the products they are offering. McDonalds should initiate with new product line or new items in the menu so customers are not bored with same items and also maintain the quality of the products it has been serving. The interiors and design should be given a new look to attract new generation and new customers also the old customers feel the speciality about it.

Analysis of Robert Frosts Stopping by Woods on a Snowy Evening Essay e

Analysis of Robert Frost's "Stopping by Woods on a Snowy Evening" "Stopping by Woods on a Snowy Evening" is a very well know poem by Robert Frost. The poem appears to be very simple, but it has a hidden meaning to it. The simple words and rhyme scheme of the poem gives it an easy flow, which adds to the calmness of the poem. The rhyme scheme (aaba, bbcb, ccdc, dddd) and the rhythm (iambic tetrameter) give the poem a solid structure. The poem is about the speaker’s experience of stopping by the dark woods in the winter evening with his horse and admiring the beauty of the fresh fallen snow in the forest. Then, the speaker projects himself into the mind of his horse, speculating about his horse’s practical concerns and the horse communicates by shaking his harness bells, and his head impatiently wanting to continue the homeward journey forward. The speaker also tells that he would like to stay but he has to continue home to take care of all the responsibilities before he can die peaceful. In the first stanza, I think that the speaker is familiar with the land; he knows the individual who â€Å"owns† the woods; but that owner doesn’t live on this land instead he lives in the village. The speaker implies that he is trespassing someone’s property but he doesn’t need to worry because that person is in the village and not there anywhere around. So, it’s not an ethical problem for him. He is not ashamed of trespassing somebody’s property. Instead, taking advantage of the moment, h...

Life or Death

The death penalty is the center of a highly publicized controversy. The sentencing of the 18-year-old American Michael Fay to a caning in Singapore and Supreme Court Justice Harry Blackmun's unequivocal public renunciation of capital punishment have intensified current debate over punishment in general and capital punishment in particular—the topic of this essay. The Fay controversy and the Blackmun declaration raise deep questions about how to get â€Å"the punishment to fit the crime† (Bedau 67). This is a difficult issue. Why do, or should, we seek the death of some criminals? How might we define death punishment, the justification of which is being debated here? The argument of this paper is that punishment must involve unpleasant consequences for the one being punished of capital crimes – death. The myth persists that by sanctioning â€Å"an eye for an eye† the Bible is calling for the death sentence. Take a careful look. The same Mosaic laws (to be found principally in Exodus XXI and Deuteronomy XIX) that are all too commonly assumed to condone capital punishment also call for death. The Hebrew text, â€Å"An eye for an eye, a tooth for a tooth,† was meant to prohibit mass killings (Bedau 240). Is it justifiable for an authorized representative of society to inflict death on those found guilty of committing capital crimes? On the issue of capital punishment, there is as clear a clash of moral intuitions. Justice requires payment in kind and thus that murderers should die. Surely, the most convincing argument for the death penalty is that it protects innocent people by stopping convicted murderers from committing murder again. The death penalty is marginally necessary to deter crimes better than less severe penalties. More significant results come from the capital punishment’s restraining effect on the much larger population where can be future killers—what criminologists name as general deterrence. Testimony for death penalty’s general deterrent effect is found in three sources: logic, firsthand reports, and social science research. Logic presents the conclusion that the capital punishment is the most effective deterrent for some kinds of killers. As Professor James Q. Wilson has said: â€Å"People are governed in their daily lives by rewards and penalties of every sort. We shop for bargain prices, praise our children for good behavior and scold them for bad, expect lower interest rates to stimulate home building and fear that higher ones will depress it, and conduct ourselves in public in ways that lead our friends and neighbors to form good opinions of us. To assert that ‘deterrence doesn't work’ is tantamount to either denying the plainest facts of everyday life or claiming that would-be criminals are utterly different from the rest of us† (Bedau 189). Many murderers on death row declare that they did not think of the death penalty when they killed people. This is surely true. That is exactly the point. If they had thought of future death penalty, they would not have committed their horrible murders. The death penalty for the murderers makes a number of assumptions about the relationship between death punishment and the well being of those who suffered loss as a result of the crime. It is assumed that there is a â€Å"zerosum† relationship between the welfare of the victim's relative and that of the offender: the greater the suffering to be inflicted on the offender, the better the victim's loved ones should feel (Bedau 231). Perhaps a linkage of the selected penalty to the feelings of satisfaction of the victim's relatives becomes a self-fulfilling prophecy, with the relatives feeling rewarded by the jury's choice of death penalty. The death penalty serves to release tensions in people, that it makes them feel that justice is being done. However, the imposition of the death penalty must be constitutional which imposes a dual procedure for the death penalty: first, conviction beyond a reasonable doubt for the act(s); and second, a separate sentencing hearing in which evidence relevant to personal culpability is admissible. The court, prior to imposition of the death penalty, have to find the existence of certain aggravating factors and the absence of relevant mitigating factors (for example, age, psychiatric history, family background, and the like); the death penalty judgment, in turn, is subject to appellate review as its fairness and the absence of invidious factors. Works Cited Bedau, Hugo Adam. Debating the Death Penalty: Should America Have Capital Punishment? The Experts on Both Sides Make Their Best Case. Oxford University Press: New York. Publication Year: 2004.   

Business Management essay

Business Management essay Business Management essay Business Management essayBusiness management is essential for me because I have a great desire to successfully manage people and business projects, as well as to develop effective business-related policies.   I want to major in business in order to pursue my Bachelor’s Degree and become a true professional in business management. The reason that I am applying for the scholarship is that it will help me to pay for my academic tuition, academic resources (books, programs, etc.) and spend much more time on my studies.Today I have to work full time in order to advance myself with a degree in business management. I am currently pursuing my Associate’s Degree, but I am not going to stop my education. To become a true professional in business management, it is necessary to learn more about the key business strategies that will help to enhance management practices and develop the proper skills and abilities. I am going forward to achieve my Bachelor’s Degree.I am curre ntly pursuing a career course that will help me to advance my leadership and management skills and have the opportunity to work in an advanced management field.   My specific academic goals contribute to my professional growth. Some of my academic goals include:To develop effective leadership and management skills in order to apply these skills in practice;To improve my academic performance in order to become more professional in decision making and goal setting practices;To develop good technical skills in order to apply new technologies in business practices;To learn more about business management strategies that could be applied in practice;To learn how to identify and successfully resolve various organizational and business problems;To develop my communication skills that are necessary in achieving strategic goals;To learn more about strategic planning in business;To use my skills and abilities to continue maintaining a â€Å"B† average;To do everything possible to keep satisfactory attendance.My career plans depend on my academic achievements and work experience. I know that business management is not an easy field to work in.   I will be focused on my professional development. My work experience involves dealing with conflicts within management, problem solving, decision making, critical thinking, discrimination, as well as personal development. I have been well trained to deal with standard operating procedures and implementation of such standards, to satisfy the Department of Defense and be in compliance with the established laws and regulations of our Federal Government.In addition, I will do my best to develop professional skills in business management practices that will help me to make good management decisions in my future career. To be a good manager, it is very important to develop not only effective interpersonal communication skills, but also good intuition, which helps to make effective management decisions.   I need general know ledge in HR management, finance and accounting operations. I know that Bachelor’s programs in this field are effective in achieving the established academic goals. The greatest pleasure for me would be to pass exams successfully. I believe that my personal skills and abilities will be useful in achieving my academic goals. I am self-confident, hard-working and persistent. I know that to become a good manager I should study hard. I know that a good manager should be competent in three key areas: managing people; managing and developing processes and policies; and managing and developing oneself. I believe that my Bachelor’s program in business management will help me to develop the proper skills to become competent in the above mentioned areas. Today I pay due attention to my personal development. I successfully deal with stresses and conflicts. A good manager should know how to avoid stressful situations which may lead to conflicts in the workplace. Besides, I use my c reativity in decision making process to demonstrate the best traits of my character. Innovative ideas in business management provide massive opportunities for successful implementation of the established strategic goals.Thus, it is necessary to conclude that my specific academic goals and career plans will motivate me to study hard. I know that to become a professional in business management, it is necessary to never give up and be quick about solving any problem or overcoming any barrier.   I realize that my academic and career goals are the essential goals I should achieve in the nearest future. Achieving these goals will help to succeed in the realization of my personal potential in profession and career. Business management practices guarantee professional success if a manager is goal-oriented and creative. One of my great desires is to pursue my Bachelor’s Degree in order to become a true professional in business management. I believe that I will be able to apply my be st skills and abilities to succeed in academic performance and become a well-trained specialist. My work experience will help me to be confident in everything I need to do to attain my academic goals and career plans.