Is Facebook Response for our Loneliness Essay Example | Topics and Well Written Essays - 1250 words

Is Facebook Response for our Loneliness - Essay Example During her last days, she looked for companionship from fans whom she met through Internet sites and fan conventions. When news of her death got out, she was the subject of over 16,000 posts on Facebook and more than 800 tweets. In â€Å"Is Facebook Making Us Lonely,† published in the May 2012 edition of The Atlantic magazine, Stephen Marche looks at the phenomenon of Facebook and how it affects our relationships as human beings. In a similar way to most of us, Vickers’s network of communication had increased yet decreased at the same time. Many of us can be easily accessed but yet we live in isolation. In recent years, technology has moved us to a way of life (technology) that we wholesomely rely on. In the extreme, several miles of fiber-optic cables were installed between the Chicago Mercantile Exchange and New York Stock Exchange in order to increase the speed of transmission during trading by three milliseconds (Marche 2012). But, in spite of absolute and instant c ommunication, we can suffer from loneliness. The more the new socializing modes, the less of an actual society exists. The more the connection, the lonelier we become. As of last year, Facebook had over 800 million users and revenue in excess of $3 billion (Marche 2012). The company further aims to be the largest internet IPO ever. Although it is the first site to have more than a trillion page views in a month, the way in which it is used is causing harm to its users without them knowing (Lushing and Atwan 45). Even Facebook’s owner, Mark Zuckerberg, who is one of the youngest billionaries in the world, experiences loneliness like the rest of us. As can be seen in the film The Social Network, his loneliness is evident when he sends a friend request to his ex-lover and then waits for a response while refreshing the page (like many of us have desperately done). Unlike the Friends circle in Google+, which suggests that people only include his or her real friends, Facebook has c reated a cyber world that includes people with whom we have never interacted. This depicts the interference that Facebook has brought about in relationships—it promotes the isolation that it was designed to overcome. Many people thought that Facebook was developed as a solution to people suffering from loneliness. This innovation seemed to be a solution at the time; however, recent studies show that loneliness rates in American have significantly increased. Additionally, isolation has increased unhappiness in the U.S. To understand the real effect social media forms have caused, we need to realize there is a difference between loneliness and being alone. Being alone is a beautiful thing. On the other hand, loneliness is a sad thing; it is also a psychological condition. Analyzing data from Dutch twins in 2005 showed that they both had similar genetic conditions as they did psychological problems (Marche 2012). Nonetheless, loneliness is difficult to explain. The UCLA loneline ss scale is the best tool to measure the loneliness of a person. Studies using the scale have shown that loneliness is increasing rapidly within a short time. A leading American study shows about 20 percent of Americans suffer from loneliness (Marche 2012). Single people suffer from loneliness more than married couples who are confidants. Another study found that active believers who perceived God as helpful and nonfigurative were less lonely than those who saw God as wrathful. Due to increased rates of loneliness there is a fear of an epidemic across Europe, as suggested by health experts. Loneliness and bein

Marketing in Practice Essay Example | Topics and Well Written Essays - 3250 words - 1

Marketing in Practice - Essay Example Marketing is based on five Ps namely product, place, price, promotion, and people (Russel 2008, p.12) and through marketing, marketers identify market needs, and prices that consumers will be willing to pay for products addressing those needs (Blythe 2005, p.4); using people in global markets by communicating the specific places where they can be found, and their prices. This way, promotion marketing increases sales substantially, in addition to collecting market feedback regarding consumer tastes and preferences, and addressing specific market needs. Marketing promotion strategies offer great potential for the library of Birmingham, which if explored to the maximum could have the impact of improving the library experience and increasing attendance substantially. For instance, marketing promotion strategies will increase the library’s visibility to the market both around and beyond Birmingham thereby creating awareness of the library and its services fulfilling the marketersâ €™ objectives. ... Marketing promotion strategies are centred on the Library of Birmingham’s exciting displays of content, internal organization, rich archival offers, and user help guidelines that offer readers enhanced new experiences especially in terms of the ease of finding books. Additionally, marketing promotion strategies focus on the library of Birmingham’s innovative technologies such as online search databases that have greatly transformed the library experience; for instance, readers are able to evaluate particular resources in the library through online database reviews and can make book orders without necessarily visiting the physical store. Overall, marketing promotion objectives for the Library of Birmingham are to increase the number of visitors, internet users, book borrowers, Family History service users, in addition to increasing the library use by underrepresented ethnic minority and socially excluded groups, and the library’s use for learning and study. This p aper presents a report on the marketing promotion situation analysis of the Library of Birmingham using the SOSTAC model; this report aims at establishing the library’s current promotion and public relation marketing strategies, key objectives, in addition to a strategic direction action plan, and the control metrics. Apart from that, this report will also propose a number of recommendations for the library’s promotion and public relation marketing strategies, specific goals that should be focused in the approaches, and viable future trajectory options for the library of Birmingham. Introduction Marketing promotion strategies are increasingly becoming a focal point of management in the business world today due to increasing pressures in the complex market environments; in this